Staying in the wonderful Altstadt Hotel in Vienna, I noticed that the hotel belongs to a chain of hotels with branches in Austria and "the former crown lands". What about some similar chains. German hotels in Breslau, Königsberg and other former territories of the reich, or a nice little Turkish hotel group with boutique hotels in Turkey and the former Ottoman sanjaks, including in Athens, Belgrade and Sofia.
The options seems endless and a great marketing ploy.
During the Bosnian war, bus tour operators in Vienna were advertising trips to Medjugorje and Orange picking in the Neretva valley in a former Austro-Hungarian crown land--Bosnia was mentioned nowhere, for good reason.